Ads.txt

Ads.txt : Ads.txt is a text file publishers can add to their websites to list supply-side platforms (SSPs) and ad exchanges authorized to sell their ad inventory. It’s designed to increase transparency in programmatic advertising and prevent ad fraud.The “ads” in ads.txt stands for Authorized Digital Sellers. This is an initiative developed by the Interactive Advertising Bureau (IAB) to counter ad fraud, such as domain theft, alleged domain hijacking, and illegitimate inventory arbitrage.